The WMF Group launched a new brand identity for its newly established consumer goods division at this year’s Ambiente consumer goods trade fair in Frankfurt, Germany. For first time WMF, Silit, and Kaiser brands were presented under the common WMF Group brand.
“The new brand identity guides our customers and consumers much better through WMF Group’s brand environment,” said Peter Feld, Chairman of the Executive Board at WMF. “This clear focus on our customers helps us continue to develop a global brand group, and we thus consistently implement one of our major core strategic goals.”
In the 2014 fiscal year, the WMF Group advanced the planned measures of its strategic transformation programme, and was able to increase revenues by a total of three percent to EUR 1,024 million (compared to EUR 997 million last year).
“The figures for 2014 clearly show that we are on the right path. I want to thank all the employees who contributed to this success,” Peter Feld said.
The Global Consumer Goods Business remained stable and reached EUR 594.0 million (compared to last year’s EUR 593.7 million), even after the expenses incurred from tightening up a range of 16,000 products, and the closing of almost 20 per cent of the 200 original retail stores. In the Global Coffee Machine and Hotel Business, the WMF Group generated total revenue of EUR 426.0 million (compared to previous year’s EUR 400.0 million). This represents an increase of seven per cent. Coffee machine sales have been particularly strong.
Internationally, the WMF Group was particularly successful in the Chinese market and thus achieved a significant increase by 40 per cent in the Global Consumer Goods Business. “We have made strong advances in China and have taken the appropriate measures to benefit more than before from the enormous potential of this important growth market in the future,” said Peter Feld.
About WMF Group
The WMF Group is one of the leading premium manufacturers of cutlery, tableware, and kitchen products as well as professional coffee machines. The Group offers its customers high-quality, innovative products that are distinguished by their sophisticated design and outstanding functionality. The company sets standards with its many innovations and is an important source of inspiration within the market. It is an organisation with a long-standing tradition, having been founded in 1853 in Geislingen/Steige, and now operates on an international scale with 6,000 employees working at 40 locations.
For more information, visit www.wmf.com.
