BATHROOM & KITCHEN TODAY04 Jul 2016
Axor launches its first all-in-one interactive shower control Elementi
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For instance, the One Detox Breezer is an energizing drink created with lemon for its cleansing and hydrating benefits, ginger for its stress- relieving and promoting of digestion uses as well as cinnamon for its anti- oxidant and anti-inflammatory benefits. With the nutrients and benefits from different ingredients packed in one single drink, guests could enjoy the drinks in the Axor glass jars customized with their names and bring them back as a souvenir for the media launch.

The media launch commenced at 1.40pm with a welcome speech delivered by Mr KC Lee, Managing Director, Hansgrohe Singapore, where he introduced Philippe Grohe and Jay Osgerby to the media guests. This was followed by a brief presentation by Philippe and Jay on Axor One, the latest collaboration between Axor and London-based designers Barber & Osgerby, whose internationally-acclaimed designs include the forward- tilting Tip Ton chair in 2011, the commemorative £2 coin for the 150th anniversary of the London Underground in 2013 and the world-famous London 2012 Olympic Torch.

Following the presentation, Philippe and Jay unveiled Axor One, the single minimalist masterpiece which has been awarded the iF Product Design Award 2016 and Iconic Award 2016 – Interior Innovation. Both special guests also took the time to address questions from the media during the Q&A session. The launch ended with a short photo opportunity with many media guests snapping photographs of Philippe and Jay for the exclusive media preview of Axor One in Singapore.

By 6.30pm, the Hansgrohe Boutique was once again enchantinglytransformed for the trade event, specially designed for 130 trade guests consisting of architects, designers, developers and dealers. Upon their arrival, they were excited about the special activities planned for them – a caricature booth where they could have their sketches created as a keepsake, a roving instant photographer as well as a roving silhouette-cutting master who impressed the guests with his agile and swift art.

Mr KC Lee welcomed the guests with a speech, followed by a design talk helmed by Philippe Grohe and Jay Osgerby to the delight of many trade guests in the audience, who could have a first-hand understanding about the design process of Axor One from Philippe and Jay. After the inspiring talk by Philippe and Jay, the night continued with the palatable food served at two buffet lines, and a mesmerizing jazz performance by Anastasia Francis and her two band members. With 15 prizes to be won, the trade guests held their breath as the countdown to each winner
began. The luckiest guest of the night was the one who won the top prize, an Axor Citterio E 190 Single Basin Mixer valued at
more than SGD 1,200!

For more information, visit www.hansgrohe.com.sg.