Piscataway, NJ, USA – The DALI Alliance, the global industry organisation for smart digital lighting control using DALI, has appointed Carol Jones to the newly created role of Market Development Manager for North America. She takes responsibility for promoting the benefits of DALI and its certification programs (DALI-2, D4i, DALI+), while interacting with key stakeholders and gathering feedback from the market.

Paul Drosihn, General Manager at the DALI Alliance, explains: “Carol’s experience and long-term advocacy will enable her to increase adoption of high-value digital lighting and interoperability in the North American market. Her role will include education, not only about the technical merits of DALI products, but also about how DALI brings value across the entire building ecosystem.”

Carol Jones is a 30+ year veteran and leader of the lighting and buildings industry with a diversity of professional experience well-suited to her new role. Her journey began as a lighting specifier, after which she served as a researcher and program manager at Pacific Northwest National Laboratory for 17 years.

She has held manufacturing positions ranging from front-end innovation to product management and marketing for controls and luminaire manufacturers large and small, and most recently is the owner of Beyond Light Consulting. Carol has also been involved with various standards development activities, professional associations and policy efforts throughout the duration of her career and is well-known as a speaker and author.