Hitachi Construction Machinery (HCM) has announced its transformation and rebranding to Landcros, effective April 2027.

According to HCM, ‘Landcros’ expresses the company’s determination to deliver innovative solutions to customers around the world in the construction and mining industries. “This evolution builds on our trusted dealer network, the foundation of our success,” it stated. “Together, we will shape a new customer journey that unites AI, data, design and human ingenuity, building a more sustainable world.”

HCM shared that its vision started to take form with the unveiling of Landcros One at Bauma 2025, a prototype that redefines what a machine can be: autonomous, remotely operated and designed to engage the next generation through intuitive, gamified ergonomics, integrating reliable technology partners into a seamless user experience.

“We aim to cultivate ‘Landcros’ into a brand that will make our customers feel that they made the right choice when selecting our machinery or services, our shareholders confident about their decision to invest in the company, and our employees feel that their work is meaningful,” said Masafumi Senzaki, HCM president and executive officer, COO.