AiR Digital Solutions – the technology subsidiary of Pan-United Corporation, a Singapore-listed global leader in low-carbon concrete innovation – is transforming the ready-mix concrete (RMC) sector with a highly customisable AI-driven system. SEAC spoke to Seng Mui Mui, AiR Digital’s senior director, to learn more about this advanced intelligent solution and its unique advantages that can even extend to multi-industry use.
1). Ms Seng, can you tell us a little bit about AiR Digital Solutions and how it started?
Seng Mui Mui (SMM): AiR Digital Solutions specialises in configurable, AI-powered operations management systems for businesses in concrete and logistics ecosystems.
Pan-United first began developing a digital solution with intelligent automation in 2014 with the goal to optimise every aspect of its RMC end-to-end operations. Over the years, step by step, this proprietary solution has undergone numerous upgrades to address wider industry gaps.
Codified with Pan-United’s decades of deep domain expertise and experience in simplifying highly complex RMC operations, our proprietary AiR Digital platform uses machine learning and AI to enable data-driven, automated decision-making in real time from the stages of resource planning, order and dispatch management, right up to fleet optimisation.
What started as an in-house solution for Pan-United today serves over 20 customers in the RMC and logistics space across Southeast Asia, North Asia and Australasia
2). How do your customers benefit from AiR Digital, and in what way does the technology redefine the RMC sector?
SMM: The benefits of our AI-powered solution are wide-ranging, as it enables our customers to:
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Connect workflows, data and people on one unified intelligent platform
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Make real-time, automated decisions across end-to-end operations
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Maximise resource allocation and production capacity
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Reduce delays, wastage and carbon emissions via resource prediction and forecasting
AiR Digital replaces traditional, manual paper-based processes with an AI-powered system that improves efficiency and delivers actionable insights in real time. This capability transforms how RMC producers plan, dispatch and serve customers.
Beyond operational gains, the system also makes the best use of manpower while delivering better service levels and overall customer experience. These benefits have already been proven. For example, we have achieved up to 45% manpower savings, as well as higher productivity from 20% improved fleet utilisation and reallocation of staff to enhance customer support.
3). Amid so many options on the market, what sets this one apart?
SMM: Our strength is scalability. We can configure AiR Digital to suit the specific needs of our customers rather than apply a one-size-fits-all approach. By working closely with their local teams, we can provide a solution that best addresses our customers’ unique challenges and aligns with their strategic goals.
Also, AiR Digital is regularly updated to remain relevant. It can be integrated seamlessly with existing enterprise resource planning systems by embedding AI into their workflows.
Even better, the system can be configured for wider use relating to resource and people management in other industries outside construction.
4). Implementing such a high-tech solution in the traditional concrete sector must be very challenging. What is the main obstacle facing AiR Digital?
SMM: Definitely, not an easy task at all. In fact, the biggest barrier to AI implementation isn’t the technology itself, but the trust and comfort with familiar workflows for decision-making.
Nevertheless, we are encouraged by the keen interest of prospects looking to digitalise their end-to-end operations. And we will continue to actively demonstrate how AiR Digital can transform traditional work processes into intelligent and highly optimised operations.
5). Would you mind sharing your global presence and whether you intend to expand further?
SMM: AiR Digital is working with over 20 like-minded companies spanning Southeast Asia, North Asia and Australasia. We have successfully built digital intelligence systems for customers including New Zealand-based independent RMC producer Bridgeman Concrete, Malaysian quarry company East Rock, and Singapore-based concrete product manufacturer Eastern Continent Construction.
We are always looking for opportunities to commercialise our solution beyond our current markets of Southeast Asia, North Asia and Australasia. Our vision is to share our technology and learnings with like-minded companies around the world.
6). On the topic of expansion, is AiR Digital also exploring businesses outside RMC and logistics?
SMM: Our immediate focus is on RMC producers and logistics companies. But you will be surprised, our system can also be applied in different industries with complex end-to-end operations such as manpower allocation.
As we consistently upgrade our solution, we can meet the growing demand for smarter, more sustainable operations across a variety of industries. So yes, we are definitely open to exploring new opportunities to transform other traditional industries beyond RMC and logistics.
7). What will be key for AiR Digital going forward to maintain its competitive edge?
SMM: AiR Digital has come a long way since Pan-United took the first steps to digitalise in 2014. To stay competitive, it is important for us to continually upgrade and evolve our solution — from the technology we use to the modules we develop, to support our customers’ operations.
It is also critical for our team to work closely with our users and prospects, and to keep a close eye on the industry and various emerging technologies, so that we can keep pace with industry needs.
We strongly believe we can transform and uplift companies across a diversity of industries – to achieve higher operational efficiency and reduce resource consumption, contributing to a more sustainable future for all.
Note: The longer version of this story has been published in the Mar/Apr 2026 issue of SEAC. Click here to read it online or here to download the PDF file (pages 26-29).
Image credits:
Images 1 & 3: AiR Digital Solutions
Images 2, 4 & 5: Pan-United Corporation















